McHappy Day
McDonald’s created a clothing line to benefit Ronald McDonald House Charities, a children’s charity that houses sick children and their families while they are receiving treatment.
We were asked to help launch this clothing line, so we created a campaign inspired by childhood nostalgia to sell this merch.
Copywriter: Greg Seles
Creative Director: Alex Gadoua
Agency: Cossette
Client: McDonald’s Canada
Director: Gemma Warren
