TikTok Live ft. Xóchitl Gómez

Dance & Dish Challenge

On TikTok Live, the more absurd the challenge, the more engaging the content.

For Kroger’s Holiday TikTok Live, we created our own unique LIVE challenge for the newly crowned winner of Dancing with The Stars, Marvel star, Xóchitl Gómez - The Dance & Dish Challenge. Xóchitl was challenged to cook WHILE dancing nonstop LIVE for 30 minutes straight.

Of course she pulled it off - alongside her real friends and her choreographer from DWTs.

In a single-take LIVE lasting only 30 minutes, we achieved…

+3.8M Total Impressions

+37.5K Total Views

+323.6K Total Engagements

for Kroger - making their first TikTok LIVE a huge success and performing far above our estimated goal.

Food-fluencer Keith Lee Reviews

30 Stranger’s Holiday Family Recipes

Alongside our LIVE event, we extended the idea of holiday memory-making by inviting 30 total strangers to bring their favorite homemade holiday dish to Kroger’s Holiday Table.

Hosted by Keith Lee and embracing his “real-style food reviews“, our guests were able to share their unique take on their beloved family recipes.

We featured these dishes, their folks, and their stories amid the tasting.

These strangers, including 5 notable influencers, were following eachother on social and facetiming eachothers moms by the end of the evening.

Press: Campaign Live

Dance & Dish TikTok Live Credits

Client: Kroger Stores US

Agency: Dentsu, Social Creative Lab

Prod. Co: Unicorns x Unicorns

Director: B Gosse, Ryan Feng

Choreographer: Ezra Sosa

Host: Xóchitl Gómez

Executive Creative Director: Bridget Jewell

Creative Director: Maddy Kramer

Senior Copywriter: Greg Seles

Art Director: Harper Barth

Copywriter: Alye Chaisson