Nothing matters as much to a child about clothes as how they feel in them. In their favorite shirt, they’re transformed. Every kid has a favorite narrative they play — an entire internal universe. 

This is the world from their perspective.




Surreal Window Displays

All of the mannequins in the window and children’s section of H&M will be transformed into fantastic creatures. The revamped mannequins are a reminder that the right clothes can make kids into whoever and whatever they feel like being that day.

CW: Sammi Chancey

AD/ Illustration: Claire Barnette