ESSIE + THE PAW PROJECT
Cat declawing has become popular among kitty mamas. It seems like a simple procedure to save your furniture from scratches, but it's actually a painful medical procedure that can cause lifelong complications. Essie wants to raise awareness and save the claws.
Faux nail tutorials will be uploaded to social media, illustrating the damage of declawing cats.
Essie will produce a line of cat-friendly nail polishes so owners and cats can celebrate their nails together.
Supporters will be encouraged to show off their claw selfies with the hashtag #ShowUsYourClaws.
CW: Sammi Chancey
AD: Claire Barnette