ESSIE + THE PAW PROJECT

Cat declawing has become popular among kitty mamas. It seems like a simple procedure to save your furniture from scratches, but it's actually a painful medical procedure that can cause lifelong complications. Essie wants to raise awareness and save the claws.

 

Social Videos

Faux nail tutorials will be uploaded to social media, illustrating the damage of declawing cats.

 
 

Polish

Essie will produce a line of cat-friendly nail polishes so owners and cats can celebrate their nails together.

Instagram

Supporters will be encouraged to show off their claw selfies with the hashtag #ShowUsYourClaws.

CW: Sammi Chancey

AD: Claire Barnette