DINERS, DRIVE-INS, AND DIVES
Triple D has a dedicated fanbase that loves eating at the restaurants Guy visits. Our "Start your engines" campaign for the upcoming season furthers these grease ridden voyages.
Using the "Start your engines" app, fans turn road trips into DDD voyages scattered with Guy's favorite joints. The app contains a database of all the restaurants visited on DDD so road-trippers can try local guy approved restaurants while traveling rather than stopping for fast food.
Billboards will point out nearby restaurants featured on the upcoming season, and Guy's face will be a preview of what's to come from that episode.
CW: Gil Templeton
AD / Design: Claire Barnette